The Brief:
With the launch of the new ChemChem Safari website, the ChemChem Association needed a new space as well to align the brands online more closely and showcase the organisation’s projects and passion for Conservation & Community initiatives in their region. We needed to differentiate the organisation from the safari brand, but retain a visual connection while optimising for the Association’s unique digital needs.
The Result:
We created custom maps, graphics and iconography which represent its data showcasing their tangible impact in a way users could easily appreciate. The brand is visually aligned to the Safaris through complementary fonts, colours and design.